Two-way touch-screen based communication system

ABSTRACT

Embodiments of the disclosure generally set forth a two-way touch screen based communication system. One example method may include receiving an order for an item from a first touch screen device via a first network, wherein the order is associated with a first identification for a merchant, a second identification for the customer, and a negotiable parameter reflective of a preference of the customer. The method may also include making available the order for a second touch screen device of the merchant to retrieve via a second network and to display and prior to completing processing of the order, transmitting a first response to the preference of the customer to the first touch screen device via the first network.

CROSS-REFERENCE TO RELATED APPLICATIONS

This application is a continuation of U.S. patent application Ser. No.13/866,038 filed on Apr. 19, 2013, which is a continuation of U.S.patent application Ser. No. 13/078,946 filed on Apr. 2, 2011, whichclaims the benefit of the U.S. Provisional Application No. 61/320,527,filed on Apr. 2, 2010 having Atty. Docket No. 24029-4001. The relatedapplications are hereby incorporated by reference in their entireties.

BACKGROUND

Customers and merchants currently have, via the Internet, phone, andin-person, a variety of mechanisms for two-way communication that makeit possible to facilitate business communications. However, currentbusiness communication mechanisms are deficient in accuracy, efficiency,convenience, and personalization when used as an ordering system. Theconvenience and practicality of current loyalty rewards systems, theefficiency and specificity of advertising opportunities for merchants,and the security and convenience of the current payments settlementsystem are also deficient. This is because traditional communicationsbetween customers and merchants have primarily been either direct,real-time in-person contacts or phone orders. Non-digital andnon-targeted offline and online advertising are sub-optimal.

BRIEF DESCRIPTION OF THE DRAWINGS

FIG. 1 is a block diagram of an example communication system 100 betweena touch screen device 110 of a customer and a touch screen device 108 ofa merchant;

FIG. 2 illustrates a simplified configuration of a server, which isconfigured to support various functions of the communication system ofFIG. 1;

FIG. 3 is a flow chart illustrating an example process for managing thetwo-way communication between a first touch screen device of a customerand a second touch screen device of a merchant; and

FIG. 4 is a block diagram of an illustrative embodiment of a computerprogram product for implementing a process for managing the two-waycommunication between a first touch screen device of a customer and asecond touch screen device of a merchant, all arranged in accordancewith at least some embodiments of the present disclosure.

DETAILED DESCRIPTION

In the following detailed description, reference is made to theaccompanying drawings, which form a part hereof. In the drawings,similar symbols typically identify similar components, unless contextdictates otherwise. The illustrative embodiments described in thedetailed description, drawings, and claims are not meant to be limiting.Other embodiments may be utilized, and other changes may be made withoutdeparting from the spirit or scope of the subject matter presented here.It will be readily understood that the aspects of the presentdisclosure, as generally described herein, and illustrated in theFigures, can be arranged, substituted, combined, and designed in a widevariety of different configurations, all of which are explicitlycontemplated herein.

This disclosure is drawn, inter alia, to methods, apparatus, computerprograms and systems related to two-way touch screen basedcommunications. Throughout this disclosure, a “touch screen device”broadly refers to a general-purpose programmable device that supports atouch screen and receives at least some input data via the touch screen.Some examples of a touch screen device may include, without limitation,a tablet computing device, a smartphone, a laptop hybrid, and a touchscreen laptop.

FIG. 1 is a block diagram of an example communication system 100 betweena touch screen device 110 of a customer and a touch screen device 108 ofa merchant, arranged in accordance with at least some embodiments of thepresent disclosure. The communication system 100 includes a server 102,a data network 104, and a data network 106. The touch screen device 110is coupled to the server 102 via the data network 104, and the touchscreen device 108 is coupled to the server 102 via the data network 106.In one example configuration, both of the data network 104 and the datanetwork 106 may include one or more wireless networks, such as, withoutlimitation, cellular networks, WiFi networks, Near Field Communicationnetworks, Bluetooth networks, and others. Some portions of the datanetwork 104 and the data network 106 may also include wired networks. Insome implementations, the connection between the touch screen device 110and the server 102 may be distinct from the connection between the touchscreen device 108 and the server 102. For example, the touch screendevice 110 may be connected to the server 102 via a cellular connection,and the touch screen device 108 may be connected to the server 102 via aWiFi connection.

FIG. 2 illustrates a simplified configuration of a server 200, which isconfigured to support various functions of the communication system 100of FIG. 1, arranged in accordance with at least some embodiments of thepresent disclosure. The example server 200 may correspond to the server102 illustrated in FIG. 1, and it may include, without limitation, aprocessor 202, a file system 204, a memory system 206, a bus interface214, a network interface 216, and a data bus 218. The server 200 mayalso include a graphics system (not shown), a display device (notshown), and other input/output (I/O) interfaces (not shown.)

The processor 202 is generally configured to control the overalloperation of the server 200. The file system 204 is generally configuredto provide high capacity storage capability for the server 200. Someexamples of the file system 204 may include, without limitation, one ormore hard drives, flash memories, and/or solid state drives (SSD.) Thememory system 206 may be configured to store programming instructionsand/or data. Some examples of the memory system 206 may include, withoutlimitation, a cache, Random-Access Memory (RAM), and/or Read-Only Memory(ROM.)

The data bus 218 may facilitate data transfer among at least the filesystem 204, the memory system 206, the network interface 216, and theprocessor 202. The bus interface 214 may allow the server 200 to coupleto another device over a wired connection.

The network interface 216 may be configured to transmit and receive dataover a wired network, a wireless network, and/or a combination of thetwo. Various networking standards may be supported, such as, withoutlimitation, IEEE 802.11x standards, the Bluetooth standard, Near FieldCommunication standards, cellular wireless standards (e.g., GlobalSystem for Mobile communication (GSM), Code Division Multiple Access(CDMA), and Time Division Multiple Access (TDMA)), Ethernet, FiberChannel fabric, and others.

Referring back to FIG. 1, in one example operation scenario, a firstapplication may be executed on the touch screen device 110 of FIG. 1.The first application may provide a list of merchants for the customerto select from. This list may be generated based on the proximity of themerchants to the customer, the frequency of the customer's ordering atthe merchants, a customer specified filter, and other factors. Once thetouch screen device 110 receives a merchant selection, likely entered bythe customer via the touch screen of the touch screen device 110, thefirst application may prompt the customer to place an order for a fooditem. If the customer is a returning customer for this selectedmerchant, then the first application may present previously-enteredorders for the customer to consider. Any information relating to priorattempts to purchase or completed purchases made by the customer may beretained by the server 102 or the first application executing on thetouch screen device 110. Otherwise, the first application may presentthe customer with options to enter a new order. The order may betransmitted through the wireless data network 104 to the server 102 andthen to the touch screen device 108 via the wireless data network 106.Through this network, payment for the order may be made and processed,and loyalty rewards, if any, associated with the order may also beprocessed.

In some implementations, the first application may prompt the customerto log in, so that the server 102, after having authenticated thecustomer's identity, may retrieve history data (e.g., prior purchasesand previously established customer profile) associated with thecustomer. The history data may be relied upon to generaterecommendations.

In some implementations, each order may be associated with, withoutlimitation, identification information for the selected merchant (e.g.,alphanumeric identification, name, address, latitude and longitude,phone number, image, contact email address, authorized device(s), andothers), identification information for the customer (e.g., alphanumericidentification, name, address, phone number, image, contact emailaddress, authorized device(s), and others), and a number of parameters.Some example parameters may include the type of order (e.g.,drive-through or walk-in), ordered food item (e.g., Mark's special sub),the quantity of the ordered food item (e.g., 3 Mark's special subs), thepricing related to the ordered food item (e.g., individual and/or totalprice), and the pick-up time for the ordered food item (e.g., picking upin 15 minutes or in 3 hours.) Some of the parameters may reflect thepreferences of the customer (e.g., a preferred price, a preferredpick-up time, and others.) In addition, some of the parameters may benegotiable and thus may be adjusted. Additional examples and detailswill be described in subsequent paragraphs.

FIG. 3 is a flow chart illustrating an example process 300 for managingthe two-way communication between a first touch screen device of acustomer and a second touch screen device of a merchant, arranged inaccordance with at least some embodiments of the present disclosure. Theprocess 300 may include one or more functions, operations, or actions asdepicted by operations 302, 304, 306, 308, and/or 310. In someimplementations, the various features of the illustrated operations forthe process 300 may be combined into fewer operations or divided intoadditional operations.

Processing for the process 300 may begin at operation 302, “receiveorder for food item placed by first touch screen device via firstnetwork.” Operation 302 may be followed by operation 304, “makeavailable order for second touch screen device to retrieve via secondnetwork.” Operation 304 may be followed by operation 306, “transmitresponse to preference of customer via first network prior to completeprocessing of order.” Operation 306 may be followed by operation 308,“receive a proposal to adjust preference of customer?” Operation 308 maybe followed by either operation 306 when the decision logic tested atblock 308 is satisfied (YES,) or operation 310, “complete processing oforder,” when the decision logic tested at block 308 is not satisfied(NO.)

In operation 302, a server, such as the server 102 of FIG. 1, mayreceive an order for a food item submitted by the first touch screendevice of the customer, such as the touch screen device 110. Asmentioned above, the order may include the identification information ofthe merchant, the identification of the customer, and some negotiableparameters. The server 102 may be configured to extract theidentification information of the merchant from the order and identifythe merchant based on the extracted information.

In operation 304, the server 102 may be configured to make the receivedorder available for the second touch screen device of the selectedmerchant, such as the touch screen device 108 of FIG. 1, to retrieve. Insome implementations, the server 102 may store the order in a queueassociated with the extracted identification information, from which thetouch screen device 108 may be configured to retrieve (or poll) fromtime to time. It should be noted that the server 102 may be configuredto support multiple queues, one of which may be associated with theselected merchant.

In operation 306, after having retrieved the order, the touch screendevice 108 may be configured to display the retrieved negotiableparameter, such as, without limitation, a pick-up time, a price, orothers, that was submitted by the touch screen device 110. Thenegotiable parameter may contain a preference of the customer (e.g., apreferred time to pick up the ordered food item or a preferred price topay for the ordered food item.) An application executed on the touchscreen device 108 may prompt the merchant to respond to such anegotiable parameter before the order is processed any further. Toillustrate, suppose the customer's preferred pick-up time is 12:30 PM.In addition to displaying the preferred 12:30 PM pick-up time, the touchscreen device 108 may also display a dial to adjust the time with, anaccept button to accept the time, and/or a reject button to reject thetime. The merchant may use the displayed dial to adjust the time to12:45 PM and then hit the accept button. Alternatively, the merchant mayhit the accept button or the reject button without adjusting the time.The action of the merchant may be converted to a response, which is thentransmitted back the server 102 via the data network 106. The server 102then transmits the response to the touch screen device 110 of thecustomer via the data network 104.

In some implementations, the server 102 may be configured to transmitthe history data associated with the customer to the touch screen device108 to help the merchant determine a response to the customer'spreference. For example, the customer may be a loyal customer of themerchant and thus has earned significant loyalty points issued by themerchant in the past. Such information may be displayed on the touchscreen device 108, and the merchant may decide to accept the customer'spreferred pick-up time without making any adjustment. Alternatively,based on the history data associated with the customer, the server 102may instead be configured to generate a suggested response byhighlighting one or more the aforementioned dial, accept button, orreject button displayed on the touch screen device 108. For example, thecustomer may have a history of not paying for his/her orders and makingunreasonable demands, the server 102 may then be configured to suggestrejecting the order by causing the displayed reject button to behighlighted.

In some implementations, to encourage the customer to consider themerchant's response, the merchant may include in the responseincentives, such as a price discount or additional loyalty programrewards. For example, in addition to the adjusted 12:45 PM pick-up time,the response may also include giving the customer a price discount forthe ordered food item or awarding the customer additional loyalty pointsif the delayed pick-up time is accepted by the customer.

In operation 308, the server 102 may be configured to check whether ithas received a proposal submitted by the touch screen device 110 toadjust the initially preference of the customer. Continuing with theearlier example, suppose the touch screen device 110 displays theadjusted 12:45 PM for the customer. An application executed on the touchscreen device 110 may prompt the customer to modify, accept, or rejectthe merchant's suggested pick-up time. If the customer simply accepts orrejects, then the process 300 proceeds to operation 310. Otherwise, theadjusted customer preference (e.g., 12:55 PM) may be submitted by thetouch screen device 110 to the server 102 via the 104, and the server102 may then be configured to transmit the adjusted customer preferenceto the touch screen device 108 of the merchant via the data network 106,so that the adjusted customer preference may be displayed and consideredby the merchant.

In operation 310, the server 102 may be configured to completeprocessing of the order. Some example tasks performed here may include,without limitation, ensuring payment from the customer has beenauthorized, removing the order from the queue, modifying loyaltyinformation associated with the order (e.g., redeeming loyalty points,crediting additional loyalty points, etc.), and others.

FIG. 4 is a block diagram of an illustrative embodiment of a computerprogram product 400 for implementing a process for managing the two-waycommunication between a first touch screen device of a customer and asecond touch screen device of a merchant, arranged in accordance with atleast some embodiments of the present disclosure. The computer programproduct 400 may include a signal bearing medium 404. The signal bearingmedium 404 may include one or more sets of executable instructions 402that, when executed by, for example, a processor, may provide thefunctionality described above with respect to FIG. 3. Thus, for example,referring to the server 200 of FIG. 2, the processor 202 of the server200 may undertake one or more of the operations shown in FIG. 3 inresponse to the instructions 402 conveyed to the server 200 by thesignal bearing medium 404.

In some implementations, the signal bearing medium 404 may encompass anon-transitory computer readable medium 408, such as, but not limitedto, a hard disk drive, a Compact Disc (CD), a Digital Video Disk (DVD),a digital tape, memory, etc. In some implementations, the signal bearingmedium 404 may encompass a recordable medium 406, such as, but notlimited to, memory, read/write (R/W) CDs, R/W DVDs, etc. The computerprogram product 400 may be recorded on the non-transitory computerreadable medium 408 or another similar recordable medium 406.

Although the present disclosure has been described with reference tospecific exemplary embodiments, it will be recognized that thedisclosure is not limited to the embodiments described, but can bepracticed with modification and alteration within the spirit and scopeof the appended claims. Accordingly, the specification and drawings areto be regarded in an illustrative sense rather than a restrictive sense.

I claim:
 1. A method to communicate with a first touch screen device of a customer, comprising: receiving an order for an item submitted by the first touch screen device via a first network, wherein the order is associated with a first identification for a merchant, a second identification for the customer, and a parameter reflective of a preference of the customer; making available the order for a second touch screen device of the merchant to retrieve via a second network and to display; and prior to completing processing of the order, transmitting a first response to the preference of the customer to the first touch screen device via the first network.
 2. The method of claim 1, wherein the parameter is associated with at least one of time, a price, and a special instruction.
 3. The method of claim 1, further comprising: prior to transmitting the first response, transmitting history data associated with the customer to the second touch screen device via the second network.
 4. The method of claim 3, further comprising transmitting the history data associated with the customer to the first touch screen device to be displayed.
 5. The method of claim 3, wherein the history data associated with the customer includes at least one of information relating to prior purchases of the customer, profile information associated with the customer, and loyalty information associated with the customer.
 6. The method of claim 5, wherein the profile information includes at least one of identification information of the customer and a photograph of the customer.
 7. The method of claim 5, further comprising transmitting advertisements to the first touch screen device based on at least one of the order and the history data associated with the customer.
 8. The method of claim 1, further comprising modifying loyalty information associated with the order as a part of completing processing of the order.
 9. The method of claim 8, further comprising: making available the loyalty information for a second touch screen device of the merchant to retrieve, display, and respond to.
 10. The method of claim 1, wherein the first response includes incentives for the customer.
 11. The method of claim 10, wherein the incentives are based on the loyalty information associated with the customer.
 12. The method of claim 1, further comprising: prior to transmitting the first response, generating a suggested response based on history data associated with the customer and transmitting the suggested response to the second touch screen device via the second network.
 13. The method of claim 1, wherein the first response is a confirmation of the merchant's acceptance of the preference of the customer.
 14. The method of claim 1, wherein the first response is a proposal to modify the preference of the customer.
 15. The method of claim 14, further comprising: receiving the parameter associated with the order, wherein the parameter is reflective of a modified preference of the customer; making available the modified preference of the customer for the second touch screen device to retrieve via the second network and to display; and prior to completing processing of the order, transmitting a second response to the modified preference of the customer to the first touch screen device via the first network.
 16. The method of claim 1, further comprising: verifying payment associated with the order has been pre-approved or authorized as a part of completing processing of the order.
 17. A method for a second touch screen device of a merchant to communicate with a first touch screen device of a customer, comprising: receiving an order for an item submitted by the first touch screen device via a network, wherein the order is associated with a first identification for the merchant, a second identification for the customer, and a parameter reflective of a preference of the customer; displaying information associated with the order on the second touch screen device; and prior to completing processing of the order, initiating a transmission of a first response to the preference of the customer to the first touch screen device via the network.
 18. The method of claim 17, wherein the parameter is associated with at least one of time, a price, and a special instruction.
 19. The method of claim 17, further comprising: prior to initiating the transmission of the first response, retrieving history data associated with the customer.
 20. The method of claim 19, wherein the history data associated with the customer includes at least one of information relating to prior purchases of the customer, profile information associated with the customer, and loyalty information associated with the customer.
 21. The method of claim 20, wherein the profile information includes at least one of identification information of the customer and a photograph of the customer.
 22. The method of claim 20, further comprising initiating a transmission of advertisements to the first touch screen device based on at least one of the order and the history data associated with the customer.
 23. The method of claim 17, further comprising tracking and responding to loyalty information associated with the order.
 24. The method of claim 17, wherein the first response includes incentives for the customer.
 25. The method of claim 24, wherein the incentives are based on the loyalty information associated with the customer.
 26. The method of claim 17, further comprising generating a suggested response based on history data associated with the customer.
 27. The method of claim 17, wherein the first response is a confirmation of the merchant's acceptance of the preference of the customer.
 28. The method of claim 17, wherein the first response is a proposal to modify the preference of the customer.
 29. The method of claim 28, further comprising: receiving the parameter associated with the order, wherein the parameter is reflective of a modified preference of the customer; displaying the modified preference of the customer; and prior to completing processing of the order, initiating a transmission of a second response to the modified preference of the customer to the first touch screen device via the network.
 30. The method of claim 17, further comprising verifying payment associated with the order has been pre-approved or authorized as a part of completing processing of the order.
 31. A method to communicate with a first touch screen device of a customer, comprising: transmitting information associated with a plurality of merchants to the first touch screen device to be displayed, wherein the plurality of merchants are in close proximity to the first touch screen device; receiving an order for an item submitted by the first touch screen device via a first network, wherein the order is associated with a first identification for a merchant selected from the plurality of merchants, a second identification for the customer, and a parameter reflective of a preference of the customer; receiving a first response of the merchant to the preference of the customer after a second touch screen device of the merchant retrieves via a second network and displays the order and history data associated with the customer; and prior to completing processing of the order, transmitting the first response to the preference of the customer to the first touch screen device via the first network.
 32. A method for a second touch screen device of a merchant to communicate with a first touch screen device of a customer, comprising: receiving an order for an item submitted by the first touch screen device via a network, wherein the order is associated with a first identification for the merchant, a second identification for the customer, and a parameter reflective of a preference of the customer; displaying information associated with the order, history data associated with the customer, and options to generate a first response to the preference of the customer on the second touch screen device; prior to completing processing of the order, initiating a transmission of the first response to the preference of the customer to the first touch screen device via the network; and displaying options on the second touch screen device for the merchant to modify status of the order.
 33. A method to communicate with a first touch screen device of a customer, comprising: transmitting information associated with a plurality of merchants to the first touch screen device to be displayed, wherein the plurality of merchants are in close proximity to the first touch screen device; receiving an order for an item submitted by the first touch screen device via a first network, wherein the order is associated with a first identification for a merchant selected from the plurality of merchants, a second identification for the customer, and a parameter reflective of a preference of the customer; receiving a first response of the merchant to the preference of the customer after a second touch screen device of the merchant retrieves via a second network and displays the order and history data associated with the customer; transmitting status of the order to the first touch screen device via the first network to be displayed; and prior to completing processing of the order, transmitting the first response to the preference of the customer to the first touch screen device via the first network. 